Privacy Policy

1. Who we are

Saxon Tours is a travel agency organizing guided tours to Bohemian and Saxon Switzerland National Park.

2. What personal data we collect

• Contact information (e.g., name, email, phone) when you send an enquiry or make a booking.
• Booking details (dates, participants, tour selection) processed via our booking provider Bokun (a Tripadvisor company).
• Device and browsing data collected via cookies and similar technologies (IP address, browser type, pages visited, referrer, approximate location).

3. How we use your data

• Provide and manage bookings and customer support.
• Improve our website, products and services.
• Run marketing campaigns (Google Ads, Meta Ads) and measure their performance.
• Analyze website traffic and performance (Google Analytics 4).
• Ensure security and prevent fraud.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies for the following purposes:

Note: The exact cookies used may vary over time as we improve our site. The cookie banner (Clickio CMP) always shows the most up‑to‑date list and allows you to change your preferences.

5. Legal basis for processing

• Contract – to process your booking and provide services.
• Consent – for analytics and marketing cookies.
• Legitimate interests – to improve our services and ensure website security.
• Legal obligations – to comply with applicable laws (e.g., accounting rules).

6. Data sharing

We may share personal data with:

• Booking system provider (Bokun / Tripadvisor Experiences) to process reservations.
• Advertising and analytics providers (Google, Meta) to run and measure campaigns.
• IT service providers (hosting, maintenance, security) as data processors bound by contracts.

We do not sell your personal data to third parties.

7. International data transfers

Some providers (e.g., Google, Meta) are located outside the EU/EEA. Where data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission, together with supplementary measures where required.

8. Your rights under GDPR

You have the right to:

• Access, update, or delete your personal data.
• Withdraw consent at any time for non‑essential cookies.
• Object to processing and request restriction of processing.
• Request data portability.
• Lodge a complaint with your local data protection authority.

To exercise your rights, contact us at info@saxontours.com.

9. Data retention

We retain personal data only as long as necessary for the purposes described in this Policy, including to comply with legal, accounting, or reporting requirements. Booking records are typically kept for the period required by applicable laws.

10. Changes to this Privacy Policy

We may update this Policy from time to time. The latest version is always available at https://saxontours.com/privacy-policy.