Saxon Tours ("we", "our", or "us") respects your privacy and is committed to protecting the personal data of our customers and website visitors. This Privacy Policy explains what information we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR).
1. Who we are
Saxon Tours is a travel agency organizing guided tours to Bohemian and Saxon Switzerland National Park.
- Company name: Saxon Tours
- Email: info@saxontours.com
- Address: Dittrichova 346/4, 120 00 Praha 2, Czech Republic
For any privacy-related request, please contact us at info@saxontours.com.
2. What personal data we collect
- Contact information (e.g., name, email, phone) when you send an enquiry or make a booking.
- Booking details (dates, participants, tour selection) processed via our booking provider Bokun (a Tripadvisor company).
- Device and browsing data collected via cookies and similar technologies (IP address, browser type, pages visited, referrer, approximate location).
3. How we use your data
- Provide and manage bookings and customer support.
- Improve our website, products and services.
- Run marketing campaigns (Google Ads, Meta Ads) and measure their performance.
- Analyze website traffic and performance (Google Analytics 4).
- Ensure security and prevent fraud.
5. Legal basis for processing
- Contract – to process your booking and provide services.
- Consent – for analytics and marketing cookies.
- Legitimate interests – to improve our services and ensure website security.
- Legal obligations – to comply with applicable laws (e.g., accounting rules).
7. International data transfers
Some providers (e.g., Google, Meta) are located outside the EU/EEA. Where data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission, together with supplementary measures where required.
8. Your rights under GDPR
You have the right to:
- Access, update, or delete your personal data.
- Withdraw consent at any time for non‑essential cookies.
- Object to processing and request restriction of processing.
- Request data portability.
- Lodge a complaint with your local data protection authority.
To exercise your rights, contact us at info@saxontours.com.
9. Data retention
We retain personal data only as long as necessary for the purposes described in this Policy, including to comply with legal, accounting, or reporting requirements. Booking records are typically kept for the period required by applicable laws.
10. Changes to this Privacy Policy
We may update this Policy from time to time. The latest version is always available at https://saxontours.com/privacy-policy.